Helping businesses align ambitious goals
with great user experience.

Story

Hi, my name is Valéria.
More than 6 years in Design, building digital experiences with teams of developers, designers, QA testers and managers.

Breathing design research based on business assumptions, user priorities, developers specifications and user test to make experiences "That taste gooood!" and "So beautiful that I could cry" interfaces.

Also, not afraid to make mistakes and learn with them.

I care about a responsible approach for the future of technology.

Work journey

2019 - nowdays
UX Design | Infosys

Helping product owners to guide the business impact and give value for users. User interaction research responsible to understand complex logistic work process and define visual interface of web apps.

Main activities:
·Understand requirements for users and business, giving suggestions for a better product backlog.
·Meetings with development team to understand and improve performance.
·User research with observations, card sort, personas, expert interview, journey canvas, user test with wireframes and high level prototypes.
·Deliverables for the team with workflow, interactive prototypes, illustration and icons. Working along the QA team for improvements.

2018 - 2019
Conversational Designer | Take
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Responsible to build and grow conversational flows based on human interactions to make chatbots more humans.

Main activities:
·Understand requirements for users and business, defining personas, empathy maps, user journey and the bot personality thru workshop facilitations, along the user, client and team.
·To build conversational flows based on user and business success goals along with the channel responsiveness (such as WhatsApp, Messenger, BLiP, Apple Business chat)
·UX writer of dialogues according to the voice tone.
·Data analysis.
·Research adapted for conversational process, benchmarking, user test.

2016 - 2015
UX/UI Designer | Ludkids leader
Digital and graphic | Duet

2015 - 2014
UX/UI Designer | Apple Developer academy
Build experience for iOS apps with Apple mentors, product owners, developer and design team. Went to WWDC 2015 to receive exclusive UX and business experience to final presentation of iOS project.

·UX/UI for iOS apps.
·Build and give presentations in english/portuguese.
·Conduct user test before and after development.
·Understand requirements for users, with CBL methodology (challenge based learning).
·Guarantee quality deliverables design for the developer team.


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